Creating New Customer Engagement Opportunities for Bank of America

Bank of America

Scope: Custom Web Development | Data Acquisition & Aggregation | User Experience Design | Technical Design | Development | Quality Assurance Including Accessibility Compliance | Hosting & Operations 

Bank of America is a brand we all know. Did you also know they are one of the United States' largest mortgage lenders?

We combined our expertise in web development and data aggregation to create a portal where customers could search for new homes and apply for financing all within the Bank of America Real Estate Center. The new home experience also provides education on the home buying process, with the depth and perspective only Bank of America can deliver.

Bank of America strives for accessibility for all. We strictly followed their design standards and section 508 guidelines in our delivery.

EX² is an integral partner for Bank of America. Their forward thinking process allowed us to be first to market with our real estate channel and search feature. This has been an excellent value-add and a tremendous lead generator for our mortgage platform. EX² demonstrates all the qualities a company looks for in a partnership!

Michael Toner
Bank of America Senior VP Home Loans – Digital Sales

Interested in finding new ways to engage with customers?

Ask how EX Squared can help discover new avenues of engagement for your brand. Contact us for a fast and free consultation.