Creating Awareness Green Building Products

Icynene Project Collage

Homeowners have become much more conscious how what goes into the construction of the home really matters when it comes to energy efficiency, comfort, and sustainability. When one of these products is not visible every day it can fall into the "out of sight, out of mind" category. As a manufacturer of unique, energy efficient spray foam insulation products, Icynene understands the need to bring their product to the forefront.

We collaborated with Icynene to create both iOS and Android Home Owner Apps along with interactive content. These apps present clear, concise, and educational information, FAQs, and videos showing how Icynene's spray foam products increase comfort, efficiency, resale value, and health in your home. The apps are also installed within educational kiosks where Icynene products are marketed.

EX² improves aided and unaided product awareness.