Year: 2015

7 Tips for Using Marketing Automation to Improve the Customer Experience

Marketing used to be easier. At the time, all you had to do was place a few print ads, buy a couple spots on radio or television, put up some billboards, or mail out flyers addressed to “Occupant.” Then you could relax and wait for the orders to arrive, and in a few weeks or months, you could calculate your return on your advertising investment.

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Big Data
Lisa Carolan

The Goldmine of Business Intelligence

The term “big data” has been popping up all over the tech world in recent years. However, it has only recently begun to be accepted as an important concept for marketing professionals, who tended to be a bit more unsure of just how they could use big data to produce results. Thanks to the brave pioneers who blazed the trail, the union of big data and marketing has become much more accepted as a feasible way to make themarketer’s job easier while enhancing customer relations and improving profitability.

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Digital Marketing
Lisa Carolan

Empowering Marketing Through Big Data and Big Analytics

The volume of data that is being collated globally by companies, organizations and agencies is virtually inconceivable, and that amount continues to grow at a brisk pace. Potentially, businesses have the opportunity to glean important insights that could give them the edge over the competition.

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