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Author: April Rios

Sitecore
April Rios

Choosing Between Sitecore Analytics and Google Analytics

To be successful, marketers need robust, accurate and timely analytics. Advances in technology have helped empower marketing by providing an ever-increasing number of tools for measuring performance. Two excellent tools are Google Analytics and Sitecore DMS.

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Augmented Reality
April Rios

3 Innovative Marketing Strategies that Use Augmented Reality

Augmented reality, or AR, is still perceived by some as a future technology, straight out of science-fiction movies. In truth, AR has been in use for several years, and it is a rapidly growing technology for marketing. As the name implies, AR takes a picture of a real scene, allows the user to add or change elements

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Development
April Rios

6 Things we are Most Thankful for in 2014

Thanksgiving is a day set aside in the United States for giving thanks for all that we have received. Preparing such a list requires reflecting on all that has transpired during the previous year. For EX2 Solutions, 2014 has been packed with activity.

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eCommerce
April Rios

Thriving in the Age of Me-Commerce

Few things are certain in the world of retailers, but one fact is inescapable: Customers are going to continue to become more demanding even as their habits change. Customers are no longer satisfied with a “cookie-cutter” approach to retail.

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