Author: April Rios

CMS
April Rios

Useful Tips to Develop Your Next ECMS RFP

Content management systems were initially developed to help companies manage their digital presence. Early systems were hailed as another tool for empowering marketing efforts. Although it is true that a CMS provided a number of benefits that marketers would have lacked without the system, ECMS has evolved far beyond a mere repository for online content.

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Customer Experience
April Rios

Using Data-driven Marketing to Increase Customer Loyalty and Engagement

Data-driven marketing is a concept that starts at the highest levels and becomes an enterprise-wide initiative. Simply stated, it is leveraging the vast amount of data collected by the average company to reduce reliance on intuition as well as prevent “knee-jerk” reactions to what the competition may be doing.

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Mobile Applications
April Rios

However You Slice It, Domino’s Pizza Ordering App is a Cut Above

After the pizza giant’s recipe re-launch in 2009 introduced the world to a “better, more flavorful” pizza, the Domino’s Pizza franchise began enjoying a steady rise to the top of the pizza heap. This came about after customer service surveys repeatedly praised Domino’s for their speed and efficiency — just not their pizza.

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Digital Marketing
April Rios

Determining ROI for Your Digital Investments

For a manufacturing plant investing in a machine that can cut the time to produce an item by 75 percent, calculating the return on investment is fairly straightforward. As you move to the digital world, however, determining your ROI becomes a little murkier.

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Big Data
April Rios

4 Real-time Data Warehousing Best Practices

Real-time data can provide many benefits to businesses as well as their customers. In the past, data warehouses could only provide information on past events, with the age of the data dependent upon the frequency with which the warehouse was updated. Real-time processing means that the data warehouse is updated continuously.

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