Guide for your Digital Journey
EX Squared builds the tools that power your customer experience, from website and mobile apps all the way back to your CRM.
Microsoft’s Dynamics 365 Business Central is the current generation of Microsoft’s Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) services. While both of these capabilities have existed under the Dynamics brand, the move to Business Central represents two big moves for Microsoft’s strategy.
Your sales team is facing challenges that did not exist 10 or 20 years ago. Prospects are better informed, more technically adept and tired of the same old sales tactics. Even long-time customers have begun to expect more and become more demanding.
Microsoft Dynamics 365 as a standalone platform or combined with Sitecore is a powerful tool for contextual marketing and digital transformation. By bringing together AX or NAV, and CRM into a complete enterprise solution, Dynamics unifies the capabilities of CRM and ERP.
CRM solutions that are capable of agility and speed in terms of end user access are critical to boosting sales and overall salesforce empowerment. But for the many organizations that installed CRM software when the company was small, system challenges and limitations have begun to sneak up on them as the business grows.
Today’s multichannel shopping preferences and convergence of offline and online have retailers searching for ways to take the friction out of the customer experience. While large retailers like Macy’s have turned to AI-powered platforms to accomplish this goal
Engaging customers, providing customized experiences and developing brand advocates are all important in the marketing world. For sales, the primary goals are converting qualified leads, forging strong relationships and retaining hard-won accounts.
In our strategy session, we will talk about your goals and set up a guiding policy for solving the challenges at hand.
