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Category: Augmented Reality

Augmented Reality
April Rios

3 Innovative Marketing Strategies that Use Augmented Reality

Augmented reality, or AR, is still perceived by some as a future technology, straight out of science-fiction movies. In truth, AR has been in use for several years, and it is a rapidly growing technology for marketing. As the name implies, AR takes a picture of a real scene, allows the user to add or change elements

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Augmented Reality
Adam Graham

Augmented Reality Based Marketing: Trends in 2015 and Beyond

The basic concept of augmented reality, or AR, has been around since the turn of the 20th century. As early as 1901, author L. Frank Baum, creator of the Oz books, discussed spectacles and electronic devices that could overlay information on top of real-world images.

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