Historically, marketing and IT have not always had the best relationships. Marketers often want things done quickly to reap the greatest benefits from a shift in customer attitudes or a competitor's actions. However, IT may not be able to respond as quickly as marketing would like.
In the simpler days before the Internet, attribution was easy. Perhaps there was an extension after the phone number given in a television ad or a department number included with the address for mail-in orders that could tie the sale to a specific campaign.
If you talk to IT professionals who have been in the industry since the 1980s about the "bad old days," you will probably hear a number of unsettling tales. They will tell about the enthusiasm with which they greeted their first 56k modem or how they had to send bundles of floppy disks to corporate headquarters on a daily basis.
Metro-style designs have the potential to be sleek, beautiful pages. However, just like city metro vehicles can be shiny and attractive or dented and rusty, a metro site can be poorly planned and offer unsatisfactory results, or it can be well-planned and executed and provide a consistent user interface.
The adage that you never get a second chance to make a good first impression was coined long before the Internet, but when it comes to your website, it is especially true. A recent study from the Missouri University of Science and Technology revealed that visitors form their first impression of your website in under 0.2 seconds.