Category: Best Practices

Best Practices
Lisa Carolan

What CEOs Are Saying to CMOs and CIOs

Historically, marketing and IT have not always had the best relationships. Marketers often want things done quickly to reap the greatest benefits from a shift in customer attitudes or a competitor’s actions. However, IT may not be able to respond as quickly as marketing would like.

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Best Practices
Krishna Murthy

5 New Years Resolutions Every Digital Enterprise Must Make

If you talk to IT professionals who have been in the industry since the 1980s about the “bad old days,” you will probably hear a number of unsettling tales. They will tell about the enthusiasm with which they greeted their first 56k modem or how they had to send bundles of floppy disks to corporate headquarters on a daily basis.

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Best Practices
Lisa Carolan

Ensuring Your Metro Web Design Paints a Beautiful Picture

Metro-style designs have the potential to be sleek, beautiful pages. However, just like city metro vehicles can be shiny and attractive or dented and rusty, a metro site can be poorly planned and offer unsatisfactory results, or it can be well-planned and executed and provide a consistent user interface.

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Best Practices
Lisa Carolan

Why Visitors’ First Impressions of Your Website are Crucial

The adage that you never get a second chance to make a good first impression was coined long before the Internet, but when it comes to your website, it is especially true. A recent study from the Missouri University of Science and Technology revealed that visitors form their first impression of your website in under 0.2 seconds.

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Best Practices
Lisa Carolan

Why Outsource User Experience and Product Management

We work with our customers in many different ways to deliver a wide variety of technology solutions, from business plan development to hosting of the final solution and everything in between. No matter what type of engagement we have, we always shape the product features and user experience.

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