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Category: Big Data


Just Being Data-Driven Is Not Good Enough!

Just Being Data-Driven Is Not Good Enough!

Companies today amass more data than ever before, and a digital transformation tends to increase the amount of data collected. Due in part to the volume of data that most companies have accumulated, marketers are urged to be more data-driven if they want to achieve...

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The Goldmine of Business Intelligence

The Goldmine of Business Intelligence

The term “big data” has been popping up all over the tech world in recent years. However, it has only recently begun to be accepted as an important concept for marketing professionals, who tended to be a bit more unsure of just how they could use big data...

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