Category: CMS

CMS
Lisa Carolan

5 Things Your Customers Can Do Better Than You

Every day you move heaven and earth to be there for your customers, to understand their needs and to satisfy them. Your IT and marketing teams make mighty efforts to crack the secrets of your customers’ needs, wants and hidden desires.

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7 Tips for Using Marketing Automation to Improve the Customer Experience

Marketing used to be easier. At the time, all you had to do was place a few print ads, buy a couple spots on radio or television, put up some billboards, or mail out flyers addressed to “Occupant.” Then you could relax and wait for the orders to arrive, and in a few weeks or months, you could calculate your return on your advertising investment.

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CMS
Lisa Carolan

Best Tips for Connecting with Customers Using Social Media

It should come as no surprise to seasoned marketers that the best results are achieved if they deliver messages when, where and how their audience will be most receptive. Today, your customers are taking to social media sites in ever-increasing numbers. They expect to find that your brand has an active social presence, and they want to connect with your brand on these channels.

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CMS
Lisa Carolan

Advantages of Integrating Sitecore and Microsoft Dynamics CRM

Integrating Sitecore and Microsoft Dynamics CRM can give marketers access to tools to make their jobs easier while providing benefits to front-line employees. From this integration, you can gain detailed knowledge from customer visits to your website, as well as create new contacts and leads that you can leverage to target different visitor segments.

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