The term “content management” is difficult to pin down. There are many differences between content types and management purposes, which in turn has spawned different terminologies that muddy the water for marketers in terms of which to use and how to use...
Legacy marketing tactics that require interrupting and refocusing the consumer have been supplanted by context marketing. In the digital age, it is the context of interactions that determines how people respond to your actual product and your marketing message....
While terms like “digital ransformation” are firmly entrenched in the zeitgeist of the marketing world, its true expression as a means of taking prospects further down the sales funnel from awareness to consideration is far more nebulous. The ability for marketers to...
For years, marketing gurus have been proclaiming that content is king. That three-word phrase returns almost 3 million results when entered into a search engine although not every site returned supports the concept. Nevertheless, it appears that marketers have ta ken...
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