Having access to Big Data can give your business a crucial edge in today’s competitive marketplace, but sometimes Big Data becomes so big it becomes unmanageable with your current IT systems. Sometimes data management difficulties come from your hardware; not enough memory, or too slow a processor.
Today’s multichannel shopping preferences and convergence of offline and online have retailers searching for ways to take the friction out of the customer experience. While large retailers like Macy’s have turned to AI-powered platforms to accomplish this goal
Digital transformation for retailers is all about focus on things that truly impact the customer experience by simplifying and increasing the accuracy of the sales and fulfillment process through automation. While the most recent JDA and PWC Retail CEO survey showing that digital transformation is the highest investment priority
While terms like “digital transformation” are firmly entrenched in the zeitgeist of the marketing world, its true expression as a means of taking prospects further down the sales funnel from awareness to consideration is far more nebulous.