Category: Customer Experience

Exsquared 2017--Battle-of-the-Bots
Customer Experience
Lisa Carolan

2017: Battle of the Bots

If there is one thing that you can count on in the tech world, it is that everything will change. A year or two ago, it was all about the apps. While it is true that apps are still important for engaging customers, increasing employee

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Customer Experience
Lisa Carolan

How to Bring Customer-Centric Theory to Life

In most businesses, the sales and marketing teams share the credit when profits increase and the blame when profits decrease. In the day to day we’re busy with awesome digital strategies, operations,

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