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Category: Digital Marketing

Digital Marketing
Lisa Carolan

Analytics Beyond Google

Google has been the dominant global search engine provider for two decades now. But over the last twenty years, the firm has expanded into many other areas, particularly concentrating on how people access information

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Digital Marketing
Lisa Carolan

Machine Learning Taking Personalization to a New Level

Modern retailing means collecting enough data on customers so you can offer her a truly personalized buying experience. Both research and real-world experience have made it clear that cookie-cutter customer experiences will not lead to strong enough sales growth no matter how great the product is.

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Development
Lisa Carolan

When You Do and Don’t Need a Native App

According to a recent report from eMarketer, Americans spend almost 25 hours a day on using their mobile devices. This means a carefully crafted mobile strategy is increasingly vital to the growth of a business today.

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