In some marketing circles, audience targeting has emerged as the successor to the dominance of keywords in marketing. The basic premise behind audience targeting is matching consumers with advertisements based on demographics
Not too long ago, most marketers viewed cybersecurity as just an IT issue. Even as breaches became more common, many companies failed to realize how interconnected the two departments were. The theft of customer data
Since the earliest days of marketing, word-of-mouth advertising has been one of the most productive ways to drive sales and brand recognition. Whether “it” is a movie, a laundry detergent, a restaurant, a new car or a roofing company, people like to know what others think about it.
Every major technological breakthrough has changed marketing. Consider how marketing campaigns were conducted prior to the invention of radio and television: