With the endless barrage of hype coming from business technology enthusiasts why is it that 84% of companies fail at digital transformation? While such statistics are delightful ammunition for Neo-Luddites, there’s undoubtedly a serious disconnect between enterprise technology and business goals.
No business can escape the digital transformation taking place across the global economy, and the real estate sector is no exception. Leading real estate companies are using modern technology to improve customer experiences, boost sales and increase operational efficiencies.
Thanks to the ubiquity of technology, corporate decision makers now have a vast wealth of digital data at their fingertips. Enter the age of big data- a trend that has opened unprecedented opportunities to increase profitability, improve customer satisfaction and streamline operational efficiencies in ways that just weren’t possible before.
Digital activities generate 2.5 million terabytes of data every day, hence the ubiquity of the term ‘big data’. In fact, it’s safe to say that data is now the driving force behind the global economy.
While Sitecore is a powerful marketing platform tool, it requires some training and experience to make the most of it. That’s why training, working with an experienced partner and committing time to the exploration process are stressed.