With the FTC investigation into Facebook’s privacy practices, it’s clear that privacy directives must be carefully adhered to whenever a business might have access to customer Personally Identifiable Information (PII). As companies scramble to maintain trust with their target audiences,
Although business leaders understand the need for digital transformation, the nuance of how to achieve it is more elusive. According to a study from global advertising consortium Wunderman, 68 percent of global brand decision makers still struggle to bring data, creative and technology together.
Every business is looking for a viable way to jumpstart their operational digital transformation to become more competitive and customer-centric, which requires agile and scalable processes. The key is in harnessing big data to unlock the hidden insights of digital customers, channels, markets and business processes.
The need for a strong focus on customer insight is driving every organization’s approach to digital transformation across B2B and B2C sectors. That focus can be seen in the recent PwC 2017 Digital IQ Report showing that 82 percent of top performing companies pay attention to the human experience surrounding digital tech.
It’s no secret that many traditional high-street stores are struggling to keep up with competition from online retailers. In fact, last year saw a record-high rate of stores closing in the US. Nonetheless, it’s not all doom and gloom in the bricks-and-mortar retail sector.