For years, marketing gurus have been proclaiming that content is king. That three-word phrase returns almost 3 million results when entered into a search engine although not every site returned supports the concept.
A notable Hebrew quote considers “If I am not for myself, who will be for me?” Unfortunately, many businesses take this literally, devoting a great deal of budgetary and staff resources to tooting their horns.
Every day you move heaven and earth to be there for your customers, to understand their needs and to satisfy them. Your IT and marketing teams make mighty efforts to crack the secrets of your customers’ needs, wants and hidden desires.
Marketing professionals need to offer engaging customer experiences across all channels. They also need an understanding of the impact their marketing investments are making.
Marketing used to be easier. At the time, all you had to do was place a few print ads, buy a couple spots on radio or television, put up some billboards, or mail out flyers addressed to "Occupant." Then you could relax and wait for the orders to arrive, and in a few weeks or months, you could calculate your return on your advertising investment.
