How Context Marketing Has Helped Amazon Succeed
Legacy marketing tactics that require interrupting and refocusing the consumer have been supplanted by context marketing. In the digital age,
Digital Marketing
AI Is Not a Threat, But a Boon for Marketers
In a survey conducted by Enterprise Mobility Exchange in Q2 2017, 47 percent of IT executives said their enterprise is using or pursuing some form of artificial intelligence.
10 Things Marketers Should Know when Debating Contextual Targeting vs. Audience Targeting
In some marketing circles, audience targeting has emerged as the successor to the dominance of keywords in marketing. The basic premise behind audience targeting is matching consumers with advertisements based on demographics
Why Marketing Professionals Need to Understand Cybersecurity
Not too long ago, most marketers viewed cybersecurity as just an IT issue. Even as breaches became more common, many companies failed to realize how interconnected the two departments were. The theft of customer data
How to Gain App’s Visibility with Reviews?
Since the earliest days of marketing, word-of-mouth advertising has been one of the most productive ways to drive sales and brand recognition. Whether "it" is a movie, a laundry detergent, a restaurant, a new car or a roofing company, people like to know what others think about it.
