The holiday season is upon us, and Christmas is just around the corner. The seasonal shopping frenzy kicked off on ‘Black Friday,” picked up steam on “Cyber Monday,” and continues all the way till Christmas eve.
Several surveys over the last few years have shown that almost 9 out of 10 buyers today are willing to pay more for a superior customer experience. A well-designed Customer Relationship Management system (CRM) will enable you to deliver an individualized customer experience to every customer, allowing you to develop customer loyalty and virtually guarantee repeat business.
The way businesses touch and interact with customers is expanding. Digital and social channels, especially, give a business massive amounts of data about customer interactions. But how to manage all of this information, and how to decide which data is important to driving your business?
Custom development has quickly emerged as one of the main methods companies use to engage customers in a way that ties them closer to the company and its brand. Apps are the main application for custom development, and their prevalence speaks to their success.
You needed to find a digital partner to help get ahead of the digital disruption that is occurring in your industry. You read that 84% of companies fail at their digital transformation efforts, so you make sure to invest the time and do the research to find the right partner.