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Category: Machine Learning

Artificial Intelligence
Lisa Carolan

Machine Learning or AI: What is More Relevant for Digital Transformation?

Artificial intelligence (AI) and Machine Learning (ML) have penetrated every sphere and industry. Both play an important role in turning data into assets as part of achieving digital transformation. However, organizations must gain a deeper understanding of their place in the process to effectively leverage them for business and process transformations.

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Digital Marketing
Lisa Carolan

Machine Learning Taking Personalization to a New Level

Modern retailing means collecting enough data on customers so you can offer her a truly personalized buying experience. Both research and real-world experience have made it clear that cookie-cutter customer experiences will not lead to strong enough sales growth no matter how great the product is.

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Big Data
Lisa Carolan

How Marketers Can Benefit From Big Data and Machine Learning

Over the last few years, a great deal of media attention has centered around big data. Companies are amassing data at an incredible rate, thanks to online shopping, social networks and an ever-increasing number of apps. Marketers have more opportunities to really get to know their customers and find engaging ways to deliver personalized messages.

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