Guide for your Digital Journey
EX Squared builds the tools that power your customer experience, from website and mobile apps all the way back to your CRM.
Few things are certain in the world of retailers, but one fact is inescapable: Customers are going to continue to become more demanding even as their habits change. Customers are no longer satisfied with a “cookie-cutter” approach to retail.
It would be hard to find anyone who has not encountered a “404” message if the individual has spent more than a few minutes surfing the web. No matter how much importance you place on making sure your website makes a great first impression, things will happen that are beyond your control, making it inevitable that visitors will occasionally encounter an error message.
It can take visitors less than one second to reach an initial impression of your website, and less than three seconds to decide whether to stay or move on, according to a study conducted by the Missouri University of Science and Technology.
It seems that every time web developers become proficient at creating sites that will render correctly on any device, the industry releases yet another type of device that requires changing design strategies. Such is the case with the phablet.
It seems that every year, a new technology is touted as “the next big thing,” Occasionally, these technologies are an epic fail — think Warner’s Qube or the Net PC — but more often, they are true game changers.
Metro-style designs have the potential to be sleek, beautiful pages. However, just like city metro vehicles can be shiny and attractive or dented and rusty, a metro site can be poorly planned and offer unsatisfactory results, or it can be well-planned and executed and provide a consistent user interface.
In our strategy session, we will talk about your goals and set up a guiding policy for solving the challenges at hand.
