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Category: Sitecore

Sitecore
Lisa Carolan

Making a Smooth Transition to Sitecore 9

Realizing the promise of context marketing requires web content management solutions like Sitecore to bring those possibilities to fruition for today’s marketers. The web content management and multichannel marketing automation software has been empowering marketers since 2001 with growing functionality and possibilities with each new release.

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Sitecore
Lisa Carolan

7 SiteCore Hacks You Must Know

It is very common to get so caught up in preparing and implementing a new solution that the finer details of using the solution are overlooked. Within two or three months, however, the initial excitement has given way to in-depth, hands-on work.

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CMS
Lisa Carolan

Advantages of Integrating Sitecore and Microsoft Dynamics CRM

Integrating Sitecore and Microsoft Dynamics CRM can give marketers access to tools to make their jobs easier while providing benefits to front-line employees. From this integration, you can gain detailed knowledge from customer visits to your website, as well as create new contacts and leads that you can leverage to target different visitor segments.

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CMS
Lisa Carolan

What Are the Best Ways to Use Sitecore’s Print Experience Manager?

Decades ago, there was a lot of discussion involving the paperless business. The predictions called for consumers to universally embrace digital billing, files that would reside only on hard drives and virtual catalogs that could be accessed through any computer. Although all of these have been implemented to some degree, not every consumer has been willing to ban the printed word from their lives.

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CMS
Lisa Carolan

6 Tips for Making a Sitecore Implementation Easy

As a marketing professional, you are undoubtedly aware that the landscape has changed rapidly in recent years. Consumer expectations have increased dramatically, especially when it is necessary to leverage technology to deliver the kind of engaging, personalized experience they demand. Choosing the right technology can be daunting, and it may make little difference if the implementation is poor or users fail to adopt it. Although Sitecore can be an effective and powerful marketing technology, it — like every other tool at your disposal — must be implemented properly and used correctly to achieve the desired results.

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