Category: Technology Strategy

Technology Strategy
Lisa Carolan

How to Change Your Digital Partner When Things Go Wrong

You have signed an agreement with a digital partner. You brought them on because you were hoping that they would help hasten the process of digital transformation. However, something does not feel right, and they keep missing important deadlines.

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CMS
Lisa Carolan

Are People Driven by Technology, or Are They Driving It?

To some, the relationship between technology and humans is a bit like the “chicken or the egg” question. There are those who feel that technology is in the driver’s seat, and when an innovative technology appears, clever marketers make people believe that they must have it.

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Technology Strategy
Lisa Carolan

7 Valuable Qualities for Effective Experience Optimization Teams

Experience optimization is not just a marketing project or an IT project, and approaching it as such is virtually a guarantee that efforts will be in vain. Optimization must be approached as a business-wide effort. Because all companies have goals, structures, philosophies, purposes and environments that are combined into a unique picture, no single optimization plan will work for all enterprises.

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