As the relationship between brick-and-mortar stores and their online retailer counterparts become more blurred, the pursuit of lowering consumer friction to onsite shopping and sales fulfillment intensifies. Despite the growth of online shopping a Retail Dive Consumer Survey showed that 62 percent still prefer to shop in-store to have physical access to merchandise.
The State of Omnichannel survey of leading retail executives in the United States shows that more than 90 percent of retailers have an omnichannel strategy, but 45 percent say they lack the right technology platforms for execution. What many are discovering is that when informed software design for retail kiosks are melded with an omnichannel strategy, they have an ideal technology vehicle for increasing sales, customer experience, and brand loyalty.
In today's economy, retailers are being forced to trim margins to battle a marketplace of global competition, slow growth, increasingly demanding customers and rising costs.
No matter how many other things have changed over the last century, giving customers what they want has remained the primary key to success. Modern customers, it seems, want to have it all.
If there is one guiding principle for businesses, it is: Give the customers what they want. (How many ice cream shops could stay in business if the only flavor offered was plain vanilla?) What customers want today is a multi-channel experience.