For marketers, it is the fast evolution of customer expectations that drives digital transformations. As the future of digital transformation unfolds, businesses are looking for integrated approaches to bring it into reality with tangible results.
Marketing teams are constantly searching for the means to create a natural access pipeline to vital, real-time customer experience data. This is the only way to harness the power for creating proactive rather than reactive experiences for them.
Realizing the promise of context marketing requires web content management solutions like Sitecore to bring those possibilities to fruition for today’s marketers. The web content management and multichannel marketing automation software has been empowering marketers since 2001 with growing functionality and possibilities with each new release.
It is very common to get so caught up in preparing and implementing a new solution that the finer details of using the solution are overlooked. Within two or three months, however, the initial excitement has given way to in-depth, hands-on work.
Integrating Sitecore and Microsoft Dynamics CRM can give marketers access to tools to make their jobs easier while providing benefits to front-line employees. From this integration, you can gain detailed knowledge from customer visits to your website, as well as create new contacts and leads that you can leverage to target different visitor segments.