It used to be a relatively simple cost-benefit analysis to determine whether outsourcing various non-essential business processes was wise or not. If you were reducing costs and the new business processes got the job done as well as the older (expensive) processes, then it was pretty much a no-brainer.
During the great outsourcing migration at the start of the millennium, it seemed every company wanted to be first on the bandwagon to source technical development and quality assurance teams from Eastern Europe and Southeast Asia.
Outsourcing has technically been an acceptable business practice since ancient times, when certain artisans hired others to produce all or part of their products' components.
Often, the best way to maximize the potential offered by technological advances is to choose a technology partner. This can be especially important for marketing; modern marketers need all of the advantages that technology can offer to compete in what is now a competitive, global arena.
We work with our customers in many different ways to deliver a wide variety of technology solutions, from business plan development to hosting of the final solution and everything in between. No matter what type of engagement we have, we always shape the product features and user experience.