Designing Your Central Marketing Hub

Implementing a quality Enterprise Content Management system is a key to coordinating marketing content and communications.

As long as businesses have been on the Internet they have generated endless email. The age of social media has added another level of complexity to corporate marketing efforts.

Tracking Communication – A good ECM system will make it easy to associate the email and social accounts of leads and customers. It will give access to the history of communication between the company and a given individual, as well as any purchasing history. An ECM system is also profoundly useful in enabling and tracking collaboration within your marketing team.

Regulation Compliance – There are many laws governing what a business may do with consumer data. HIPAA and the Sarbanes-Oxley Act are only two examples of legal regulations often pertinent to businesses.

The burden of complying with the law while, which may require communications to be restricted to secure channels or the timely deletion of information, can grow overwhelming in its complexity. Using a central ECM hub makes it much easier to maintain an e-commerce site while keeping your business out of legal hot water.

Managing a Timely Social Media Presence – One of the worst mistakes a business can make on social media platforms is to engage in too much direct promotion. An endless spew of advertisements will put off consumers. At the same time it is very important to post regularly to keep attention. Social media should be used to provide interesting information and remain approachable, with only the occasional direct marketing message. Appropriate posts can be prepared in advance and scheduled for timely release.

Managing Content for Responsive Design – A quality responsive design on a corporate site will deepen customer loyalty and increase purchases. Mobile-specific features such as location awareness can be integrated.

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