EX Squared has been a Sitecore partner for over eleven years, so their annual Symposium is always a big event on our calendar.
We use the Symposium to connect and reconnect with Sitecore employees that we’ve been working with, to increase our training on their products, and to see the fantastic places that their roadmap is taking them, us, and our clients.
The most impressive demonstration that I saw was saved until the end, where Sitecore showed how they can layer their AI on top of their DXP to create auto-segmentation of visitors and increase the delivery of mass personalization at scale.
Here are the key impressions from others in the EX Squared contingent. See you all next year in Chicago!
Customer experience is a business critical differentiator that is built through human connections. Sitecore wants to make meaningful experiences for costumers mainly through personalization which allows create a personal connection with each user.
Sitecore is bringing new features to all different users to improve the experience with the platform, these are some examples:
- For final users, Sitecore AI will bring a better experience with auto personalization, personalizing experiences at scale.
- For content users, brings technology like Horizon which is going to help to create and edit content pages in an easy and friendly way.
- For devops, as Sitecore will be implanting SaaS (Sitecore as a Service), where developers will keep out of doing expensive and exhaustive upgrades.