Benefits Gained Through IoTMany marketers have already started using IoT to build relationships between their brand and their customers that are relevant, helpful and fact-based. Here are just a few of the benefits gained.
- They are better able to analyze the customer’s buying habits across channels and platforms.
- They can collect data about the ways that customers interact with products and devices that could not have been obtained in the past.
- They have greater insight into the stage a customer is at on his or her purchase journey.
- They can push point-of-sale notifications or personalized ads in real time.
- They can resolve issues quickly to ensure that the customer is satisfied.