In recent years, there has been a major shift in the way that consumers and brands interact. The traditional model of purchasing advertising space in a newspaper or magazine in the hope that 1 consumer out of 100 will be motivated enough to make a purchase based on this promotional method is disappearing – and fast. The rise of the online world has created a new sales model called Buyer 2.0.
In our Buyer 2.0 world, the consumer is more informed than ever before. And to add to the challenge, there are an extraordinary number of media channels and outlets available to marketers. As a result, brands now have to harness the power of technology in order to effectively create quality content for potential customers and convert them into actual buyers.
How to Harness Technology for Buyer 2.0
Technology needs to be right at the center of any strategy for attracting this new kind of consumer. Buyers are firstly attracted by intuitive and attractive interfaces, landing pages that are accessed via Google search, and social media integration. Once those visitors are pulled into the site or interface, a brand must use the technological tools at its disposal to convert those visitors into consumers. Appropriate research will determine whether mobile applications, touch screen optimized mechanisms, ecommerce stores, interactive websites, or a combination of all of these will provide the best solution.
EX2 and Buyer 2.0
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