First, Enlist SupportIf you are planning to transform your organization to a digital enterprise, the first step on your journey is to accept that you will need to rid yourself of stovepiped systems and manual processes. You will need to mobilize your IT, empower your employees and enhance your customers’ experience. Many of the changes needed will require the support of upper-level management, including your CEO, CFO and CMO. The move cannot be strictly an IT solution. Once you have secured the support you will need to transform your organization into a digital enterprise, you can begin the actual work.
Evaluate Your Current Situation and Define Your VisionYou need to take a long, hard look at where your company is at the moment. Examine the “big picture” before focusing on details. What areas are having the biggest impact on your productivity or profitability? Is it your failure to provide customers with the ability to access your site on any mobile device, or the limits placed on your field personnel? Jot down all of the areas that you feel can be improved through digitalization. Next, define how the move to a digital enterprise will solve the issues and benefit the organization. Will the move be more beneficial to your marketing department or your field services manager? Will your customers or your customer service representatives derive the greater benefit? Do you expect to increase revenue or profitability? If you cannot articulate a clear, concise vision or determine how becoming a digital enterprise helps achieve your business goals, you might need to spend a bit more time conducting research.
Map Your JourneyA digital enterprise leverages all available technology to create a cohesive organization. Your particular journey will depend on precisely where your organization is at the moment. Typically, a move to digitalization involves:
- Mobile: Websites and apps should be optimized to perform on any device using any platform.
- Cloud: From data storage to customer-centric marketing apps, the cloud offers freedom from the constraints of on-premises operations. Employees can work from wherever they happen to be, hardware purchases are typically reduced and managers can access the information they need the moment they need it.
- Content Management System: A CMS is an excellent choice to place in the cloud. However, the most important feature of a CMS is to have one, whether it is hosted in the cloud or on your own servers. Eliminate paper documents, such as specifications, white papers, troubleshooting solutions, warranties and owner’s manuals. Digitize everything you possibly can, even if it means scanning in certain documents.
- Cutting-Edge Technology: Evaluate whether new technology, such as iBeacons, kiosks, wearable tech and augmented reality, are appropriate for your enterprise. Not all businesses have a need for these solutions — at least, not yet — but if you do, you need to consider them as part of your move to becoming a digital enterprise.