Marketing teams are constantly searching for the means to create a natural access pipeline to vital, real-time customer experience data. This is the only way to harness the power for creating proactive rather than reactive experiences for them.
Every business is looking for a viable way to jumpstart their operational digital transformation to become more competitive and customer-centric, which requires agile and scalable processes. The key is in harnessing big data to unlock the hidden insights of digital customers, channels, markets and business processes.
Digital transformation for retailers is all about focus on things that truly impact the customer experience by simplifying and increasing the accuracy of the sales and fulfillment process through automation. While the most recent JDA and PWC Retail CEO survey showing that digital transformation is the highest investment priority
Artificial intelligence (AI) and Machine Learning (ML) have penetrated every sphere and industry. Both play an important role in turning data into assets as part of achieving digital transformation. However, organizations must gain a deeper understanding of their place in the process to effectively leverage them for business and process transformations.
The need for a strong focus on customer insight is driving every organization’s approach to digital transformation across B2B and B2C sectors. That focus can be seen in the recent PwC 2017 Digital IQ Report showing that 82 percent of top performing companies pay attention to the human experience surrounding digital tech.
As the relationship between brick-and-mortar stores and their online retailer counterparts become more blurred, the pursuit of lowering consumer friction to onsite shopping and sales fulfillment intensifies. Despite the growth of online shopping a Retail Dive Consumer Survey showed that 62 percent still prefer to shop in-store to have physical access to merchandise.
Realizing the promise of context marketing requires web content management solutions like Sitecore to bring those possibilities to fruition for today’s marketers. The web content management and multichannel marketing automation software has been empowering marketers since 2001 with growing functionality and possibilities with each new release.