Case study
BROOKFIELD RESIDENTIAL
Case study
BROOKFIELD RESIDENTIAL
Our Client
Brookfield Residential
What We Did
Strategy + Ideation,
Data + Insights
INDUSTRY
Real Estate Development
CHALLENGE
Unite seven brands with one experience
THEIR STORY
Brookfield Residential is a leading North American new home build and land developer with one goal in mind: create the best places to call home. From development of award-winning master-planned communities, to the design and construction of premier homes and commercial properties, Brookfield is committed to cultivating an exceptional experience.
THEIR STORY
Brookfield Residential is a leading North American new home build and land developer with one goal in mind: create the best places to call home. From development of award-winning master-planned communities, to the design and construction of premier homes and commercial properties, Brookfield is committed to cultivating an exceptional experience.
EX Squared is a digital design and development agency that is defined by our energy, effort and passion. Global brands use EX Squared to propel their digital transformation and engage with their audiences.
THE PROJECT WE DELIVERED... VERY SUCCESSFULLY
OUR PROCESS
PROJECT
After acquiring several brands, Brookfield had the challenge of integrating the marketing stack for each company. Brookfield selected EX Squared to help them seamlessly integrate the new brands.
The marketing technology landscape:
- 13 business regions
- 10 websites
- 11 different CRM systems
- 7 different CMS
CHALLENGE
Their goal was to unite all of these together under a single digital experience. They wanted to be able to control the brand identity at the corporate level while giving each region flexibility in the marketing that they needed to be successful. Because of our deep experience with many different technologies, EX Squared was the natural fit to help them achieve their goals.
STRategy
Services + Technologies:Strategy + Ideation
Sitecore (DXP)
Data + Insights
The EX Squared team began with a discovery to dig in and uncover Brookfield’s complete vision, both online and offline.
EX Squared analyzed their technology stack and mapped integrations with key back office solutions. With a thorough understanding of their marketing strategy, EX Squared mapped these requirements across various Digital Experience Platforms and was the best fit for their business goals. Through discovery, planning, development, content loading, QA, and launch, EX Squared worked with Brookfield with an eye on satisfying both the corporate targets but also making the regions successful.