Case study
LENNAR HOMES
Our Client
Lennar Homes
What We Did
Sitecore
INDUSTRY
Real Estate Development
PROJECT
Deploy Sitcore (DXP)
THEIR STORY
Lennar Homes, the largest homebuilder in the US, has been a long-time client of EX Squared.
Just as Lennar Homes has been helping hundreds of thousands of families across America move into the next stage of life with new homes – EX Squared has moved Lennar into the next phase of digital evolution and created an outstanding 360 customer experience online.
THE PROJECT WE DELIVERED... VERY SUCCESSFULLY
OUR PROCESS
With such a divergent consumer base, understanding the homebuyer's digital journey is paramount. Lennar tasked EX Squared with making their digital experience of buying a home as superior as the quality of their homes.
EX Squared provided a competitive advantage by moving them into the next phase of digital transformation by creating a personalized and 360 customer experience.
STRATEGY
- Full range of Sitecore services to ensure Lennar maximizes their Sitecore investment
- Creation and launch of "myLennar" web portal to guide the home buyer through the entire shopping, buying, and ownership journey, including Android/iOS compatible versions
- Integration of Lennar's Siebel and Salesforce CRM platforms with website leads for a full 360 view of the consumer
- Synchronization with Lennar’s JD Edwards ERP to update product information across channels in real-time and provide its supply chain with the most accurate information for planning and delivery
- Development of digital distribution methods to provide home sales information to over 50 other websites
- Conversions of their entire digital experience to CDN architecture for faster load times and optimized digital experience delivery
RESULTS
- Implemented a full range of Sitecore services
- Created “myLennar,” a personalized, online experience
- Integrated CRM platforms for a 360 consumer view
- Synced web and ERP systems to share information across channels in real-time
- Developed digital distribution methods to provide home sales information to over 50 other websites