You may be wondering, “What are the advantages of a digital experience platform (DXP) over a CMS?” or “How are people moving to DXPs?
While Sitecore is a powerful marketing platform tool, it requires some training and experience to make the most of it. That’s why training, working with an experienced partner and committing time to the exploration process are stressed.
The term "content management" is difficult to pin down. There are many differences between content types and management purposes, which in turn has spawned different terminologies that muddy the water for marketers in terms of which to use and how to use it.
Big data, mobile, the Internet of Things, cloud computing and other innovative technologies have given companies more ways to connect with their customers than ever before. Businesses looking to maintain or grow their market share have embraced the concept of a digital transformation to help them use new technology efficiently
The enterprise content management industry saw many significant changes during 2016. Acquisitions, mergers and rebranding abounded.