Microsoft’s Dynamics 365 Business Central is the current generation of Microsoft’s Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) services. While both of these capabilities have existed under the Dynamics brand, the move to Business Central represents two big moves for Microsoft’s strategy.
Several surveys over the last few years have shown that almost 9 out of 10 buyers today are willing to pay more for a superior customer experience. A well-designed Customer Relationship Management system (CRM) will enable you to deliver an individualized customer experience to every customer, allowing you to develop customer loyalty and virtually guarantee repeat business.
The way businesses touch and interact with customers is expanding. Digital and social channels, especially, give a business massive amounts of data about customer interactions. But how to manage all of this information, and how to decide which data is important to driving your business?
Microsoft Dynamics 365 as a standalone platform or combined with Sitecore is a powerful tool for contextual marketing and digital transformation. By bringing together AX or NAV, and CRM into a complete enterprise solution, Dynamics unifies the capabilities of CRM and ERP.
CRM solutions that are capable of agility and speed in terms of end user access are critical to boosting sales and overall salesforce empowerment. But for the many organizations that installed CRM software when the company was small, system challenges and limitations have begun to sneak up on them as the business grows.