The Goldmine of Business Intelligence
The term "big data" has been popping up all over the tech world in recent years. However, it has only recently begun to be accepted as an important concept for marketing professionals, who tended to be a bit more unsure of just how they could use big data to produce results. Thanks to the brave pioneers who blazed the trail, the union of big data and marketing has become much more accepted as a feasible way to make themarketer’s job easier while enhancing customer relations and improving profitability.