The holiday season is upon us, and Christmas is just around the corner. The seasonal shopping frenzy kicked off on ‘Black Friday,” picked up steam on “Cyber Monday,” and continues all the way till Christmas eve.
The holiday season is a critical time for Ex2 Nov Blog 1 -How Do You Plan to Boost Your E-Commerce Sales This Holiday Season.jpgretailers. On average, approximately 30 percent of all sales have traditionally occurred between the Friday after Thanksgiving and Christmas, with jewelers and certain other retailers reporting that the holiday season accounted for 40 percent or more of their total annual sales.
Repeat customers are the goal of every business. Acquiring a new customer can cost up to six times as much as retaining an existing customer. However, the big payoff can come in the amount that repeat customers spend.
Few things are certain in the world of retailers, but one fact is inescapable: Customers are going to continue to become more demanding even as their habits change. Customers are no longer satisfied with a "cookie-cutter" approach to retail.
First came home shopping via radio and cable television, and then came the Internet and online retailers. Modern shoppers suddenly discovered the convenience of ordering a product from the comfort of home, even at 3 a.m.
