As most retailers will freely admit, one of the more difficult aspects of pleasing customers is keeping up with their constantly changing desires. Consumers can be fickle; a brand or product that sold faster than retailers could stock their shelves last week may gather dust this week.
Lively discussions often occur between marketers on the topic of whether landing pages or microsites are the better choice. These discussions sometimes become heated as proponents of each debate the merits of their own choice and the shortcomings of the alternative.
A professionally developed e-commerce site can provide a lucrative revenue stream but thee-commerce website development of a successful e-commerce site can also have substantial maintenance costs.