Recently, there has been a lot of "buzz" in the IT world about the potential rewards and possible pitfalls of becoming a digital business. Companies are rushing to digitize everything they possibly can, and the effects are becoming far-reaching.
It is a buyer's market these days. With a handful of exceptions, consumers know that comparable products and services can be found from a number of different sources.
First came home shopping via radio and cable television, and then came the Internet and online retailers. Modern shoppers suddenly discovered the convenience of ordering a product from the comfort of home, even at 3 a.m.
The name "Gucci" has been synonymous with high quality and luxury since the 1920s, when the company began producing classically styled leather goods. By the 1950s, movie stars and other celebrities were regularly seen in Gucci fashions or sporting Gucci accessories.
As most retailers will freely admit, one of the more difficult aspects of pleasing customers is keeping up with their constantly changing desires. Consumers can be fickle; a brand or product that sold faster than retailers could stock their shelves last week may gather dust this week.