When properly analyzed and leveraged, big data enhances customer engagement through targeted, personalized and contextual marketing. The data also provides significant business intelligence that can help organizations achieve a variety of goals,
Your sales team is the lifeblood of your company. Sales personnel are the ones who have the most opportunities to interact directly with customers, build solid relationships and present the right image of your mission and
When Microsoft acquired LinkedIn in 2016, industry insiders immediately began to speculate on potential integrations. Although it is likely that Microsoft had performed a great deal of strategic planning prior to spending more than $26 billion for the acquisition, the company initially had little to say on how — or even if — LinkedIn would be integrated with existing products.