Mi Homes

Scope: Digital Strategy | RFP Creation | CMS Information Architecture

M/I Homes, Inc. founded in 1976, is one of nation’s leading home builders, having delivered over 100,000 homes for families. M/I has established an exemplary reputation based on a strong commitment to superior customer service, innovative design, quality construction and premium locations.

M/I Homes was kicking off a website redesign, which included sales agent & home buyer portals. They also wanted to move to a new digital experience platform to take advantage of the scale of included features and ongoing enhancements. They engaged us to create the contents and formal requests for proposals for:

  • A web content management (WCM) provider
  • A technology company to implement the new WCM
  • A design agency to create the visual design assets for the new site

We worked with M/I Homes to define their define web content management needs, created an RFP, and managed 6 of the top WCM providers to respond to the RFP. M/I Homes chose Sitecore based on their business priorities and the depth of features offered.

We also created information architecture and marketing requirements including wire frames, functional, usability, mobile, campaign management, email management, and SEO requirements for the agency RFP.

Finally, based on the WCM selection and information architecture requirements we created the technical, internal system integration, external data integration, content conversion, and reporting requirements for the technical implementation RFP.

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