Bank of America is a brand we all know. Did you also know they are one of the United States’ largest mortgage lenders?
We combined our expertise in web development and data aggregation to create a portal where customers could search for new homes and apply for financing all within the Bank of America Real Estate Center The new home experience also provides education on the home buying process, with the depth and perspective only Bank of America can deliver.
The initial challenge was to fully automate the process of the Ambassador Program, which had been put in place in order to motivate employees to improve the presentation and image of the product at point of sale (POS). The mobile app would act as an educational resource for best practices on retail displays and as a forum for communication between the Coca-Cola headquarters and thousands of global staff.
EX Squared is an integral partner for Bank of America. Their forward thinking process allowed us to be first to market with our real estate channel and search feature. This has been an excellent value-add and a tremendous lead generator for our mortgage platform. EX Squared demonstrates all the qualities a company looks for in a partnership!