Scope: Digital Strategy | Interactive Content Production | Video Production | Ektron CMS Implementation | SEO
Start Fresh, Buy New is the biggest consolidated advertising push by the new home industry ever. A project that immense requires a powerful website and a lot of technological leadership to direct and implement the project.
They needed a website that looked, felt, and acted like the campaign it was supporting… new, fresh, unique. The website had to sit on a CMS capable of content changes and able to share information with the parent site, New Home Source, and social media channels to create a seamless, interactive adventure for visitors.
We identified and implemented a solution using the latest front-end frameworks that would allow the unique look and design to appear intact on any browser. The website sat on Ektron, an enterprise CMS that was able to share information across websites and automate many of the interactions for the marketing team post-interaction. We also produced the video & interactive content for the site.
The campaign was well recognized including:
- Winning gold at the National Association of Home Builders National Awards
- Nominated for a Webby award in the Real Estate category
- Recognized with a campaign highlight by The New York Times
EX Squared’s leadership and knowledge helped us launch a buzz-worthy, high impact website for a huge national campaign. They created an innovative, content-rich HTML5 experience on a tight timeline… and stayed on budget. EX Squared is a fantastic technology partner for us.