Search Engine Optimization Services
Build to Be Optimized
At EX2 Solutions, we understand the value that a well optimized website has on your marketing campaign. Search engine optimization, or SEO, is valued as one of the highest ROI marketing tactics utilized by a company looking to market itself on the internet. Since our first project in 2002, we have served as an SEO consultant for countless clients, optimizing websites and mobile devices for the intricate web that the search spider crawls and consistently achieving the first page results that drive website KPIs.
Our proven search consultants specialize in on-page and off-page techniques including:
- Intensive Keyword Research – We create a multi-level set of key phrases comprised of both static and dynamic terms, based on prevalence within search engine queries, and prioritized to match your business needs.
- On-Page Content Integration – EX2 Solutions ensure that critical content incorporates site keywords, page URLs are crawlable by search engines, and presentation markup follows W3C standards so it can be easily indexed.
- Development of Feeds to Indexing Services – Our sites leverage interfaces to Google Sitemaps and Google Merchant Center to help increase page ranking and search marketing opportunities.
- Code-to-Text Ratios – Our websites utilize the most cutting edge coding languages to ensure that crawlers can focus on the content of your site without being bogged down by heaps of code getting in the way.
- Schema.org – Haven’t heard of microdata? Get used to it. Search engines are taking this more and more into account as a ranking factor. If you want to be at the forefront, you have to know the expectations.
- Back End Best Practice – We will implement XML Sitemaps, URL structure, and metadata, as well as custom 404 pages and 301 redirects to ensure that your website offers the best user experience to not only search engines, but more importantly to your customers.
- Analytics Implementation – Assist customers to install adequate tracking to measure success of SEO strategies and SEM campaigns.