Build to Be Optimized
At EX Squared , we understand the value that a well optimized website has on your marketing campaign. Search engine optimization, or SEO, is valued as one of the highest ROI marketing tactics utilized by a company looking to market itself on the internet. Since our first project in 2002, we have served as an SEO consultant for countless clients, optimizing websites and mobile devices for the intricate web that the search spider crawls and consistently achieving the first page results that drive website KPIs.
Our proven search consultants specialize in on-page and off-page techniques including:
- Intensive Keyword Research – We create a multi-level set of key phrases comprised of both static and dynamic terms, based on prevalence within search engine queries, and prioritized to match your business needs.
- On-Page Content Integration – EX Squared ensure that critical content incorporates site keywords, page URLs are crawlable by search engines, and presentation markup follows W3C standards so it can be easily indexed.
- Development of Feeds to Indexing Services – Our sites leverage interfaces to Google Sitemaps and Google Merchant Center to help increase page ranking and search marketing opportunities.
- Code-to-Text Ratios – Our websites utilize the most cutting edge coding languages to ensure that crawlers can focus on the content of your site without being bogged down by heaps of code getting in the way.
- Schema.org – Haven’t heard of microdata? Get used to it. Search engines are taking this more and more into account as a ranking factor. If you want to be at the forefront, you have to know the expectations.
- Back End Best Practice – We will implement XML Sitemaps, URL structure, and metadata, as well as custom 404 pages and 301 redirects to ensure that your website offers the best user experience to not only search engines, but more importantly to your customers.
- Analytics Implementation – Assist customers to install adequate tracking to measure success of SEO strategies and SEM campaigns.
The EX Squared Advantage:
Well-Rounded Expertise Matters
Sitecore Implementation Team
EX Squared works closely with the Sitecore Support teams to setup, deploy, and maintain your digital assets. We work together to create resilient, secure, high performance solutions that consider redundancy and scale to your business needs.
With any project we do, our job is not to sell you a product, but to develop a right-sized solution to meet your unique needs.
No two Sitecore implementations are the same and your Sitecore partner must have the ability to analyze, bend, and ﬂex to come up with the best approach for you.
We lend our extensive product management expertise to perform a comprehensive assessment of your goals and priorities, letting us take your vision from concept to reality. We also work with you to create a roadmap of your customer context engagement strategy, then prioritize and ﬁt it within the Sitecore and your system’s framework. It’s the 360-degree approach we believe in.
General Manager & CTO
EX Squared Solutions, Inc.