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Lax Gani

Director, Experience Design

Lax Gani leads our user-centered design (UCD) practice, directing interaction modeling, UI design, and usability testing activities to optimally balance business and customer goals. With over two decades managing software product design, media and marketing, he previously directed online services for Texas Monthly magazine and the Austin Chronicle. Lax holds a degree in Producing for Electronic Media from the Newhouse School at Syracuse University.