Coca-Cola Case Study
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Mobile App Development for Ambassador Program
Internal Solution to unite the Coca Cola Team
With over 700,000+ employees globally and 3,500 different beverages in its arsenal, Coca Cola is a brand behemoth. EX Squared was selected over countless other mobile app development agencies to develop a solution to improve deployment, adoption, and communication around a key employee program.
Coca Cola recognized the strength of its employee Ambassador Program and the ability to advocate and improve brand messaging from a grass-roots level. However, this strategy only works if the employees are engaged in the program. Therefore, Coca Cola challenged EX Squared to develop a custom solution that would streamline Ambassador Program communication efforts and encourage active employee participation through the ease of access.
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Project Summary
Coca Cola's employee Ambassador Program is recognized for the strength of its ability to advocate and improve brand messaging from a grass-roots level. However, this strategy only works if the employees are engaged in the program. Therefore, Coca Cola challenged EXSquared to develop a custom solution that would streamline Ambassador Program communication efforts and encourage active employee participation through the ease of access.
The Strategy
Coca Cola's Ambassador Program lacked automation and interaction. The program's reliance on paper communication slowed deployment, hindered engagement, and impeded fluent communication around the program's training and objectives. They were missing significant opportunities to harness the power of their global team. EX Squared set out to address the following challenges:
- Improve the efficiency of training processes.
- Provide an interactive forum for display/POS improvement opportunities.
- Facilitate real-time communication for targeted objectives.
- Ensure ease-of-use to boost interaction and adoption of the program.
Proven Results
EX Squared solved Coca Cola's Ambassador Program engagement and deployment hurdles by developing a custom iOS and Android compatible app for Coca Cola's Ambassador Program. The result?
- Improved speed and immediacy of all data generation and information sharing.
- Greater adoption and involvement by employees.
- A vast reduction in Coca Cola's ecological footprint by eliminating paper.
- Increased ability to track data in real-time.
- Overall improvement of company messaging in retail locations globally.
- Increased employee identification of Coca Cola's mission.
The app’s convenience and ease of use increased buy-in from employees for Coca Cola’s Ambassador Program, which resulted in better engagement and improved internal communication of essential POS and branding objectives across Coca Cola’s global network.
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