Case study
COCA COLA
Our Client
Coca Cola
What We Did
Mobile App Development
INDUSTRY
Food + Beverage
Project
Brand Ambassador Program
THEIR STORY
With over 700,000+ employees globally and 3,500 different beverages in its arsenal, Coca Cola is a brand behemoth. EX Squared was selected over countless other mobile app development agencies to develop a solution to improve deployment, adoption, and communication around a key employee program.
THE PROJECT WE DELIVERED... VERY SUCCESSFULLY
OUR PROCESS
PROJECT
Coca Cola recognized the strength of its employee Ambassador Program and the ability to improve brand messaging from a grass-roots level. However, this strategy only works if the employees are engaged in the program.
CHALLENGE
Coca Cola challenged EX Squared to develop a solution that would streamline communication efforts and encourage active participation.
STRATEGY
The existing program lacked automation and interaction. Paper communication slowed deployment, hindered engagement, and impeded communications. They were missing significant opportunities to harness the power of their global team
SOLUTION
TRANSFORMED 700,000 EMPLOYEES INTO BRAND AMBASSADORS
- Greater adoption and involvement by employees
- Improved speed data generation and information sharing
- Saved costs and eliminated paper
- Increased ability data in real-time
- Overall improvement tracking of messaging in retail
- Increased employee identification of Coca Cola’s mission