What We Did
Strategy, Branding, UX + Design, Development
Launch product and attract users
Each year, companies spend billions of dollars on marketing, trying to engender brand-loyalty. What if that money went directly to the people who shop there? How much loyalty would they earn, and more importantly, how many people would it help? This is the heart of DOSH.
Cash back, automatically.
The #1 shopping app on iTunes gives you immediate cash back on purchases, hotels, rentals, online items and more.
THE PROJECT WE DELIVERED.. VERY SUCCESSFULLY
We worked with company founders Ryan Wuerch and Ed Mock on initial concepts for Dosh starting in 2014. We worked with their team to define the initial product, strategy, UX, branding, UI, and development. EX Squared and Dosh developed a partnership that stands strong.
EX Squared built Dosh’s vision, including strategy, branding, design, and front-end / back-end development. Additionally EX Squared developed an administrative tool for merchants to craft offers or analyze customer data.
Dosh went through two distinct branding stages. Our original brand designs in 2014 were created for a different, older demographic, at a time when design trends had just started to transition from skeumorphism. As the final product came into focus, and with it, the initial feature-set we would launch in the BETA MDP product, it was clear the brand needed some refreshing.
Purple has always been the key color, signifying youth, energy, and luxury. To support this, we deployed a fun-set of custom icons for various app functions, a bold, youthful color palette, and a set of gradients to be deployed throughout.
To build hype for the app, EX Squared built a "countdown" site, allowing users to initially sign-up to become part of the initial Dosh beta. Over 10,000 people registered in less than two months. We consider it a success.
The brilliance of Dosh is that users connect their cards via the app, and when they shop, they get cash back immediately from retailers nationwide. So, we obviously spent many hours planning the mobile app, from sign-up to wallet to booking a hotel for your upcoming trip.
With a product like Dosh, you need a heavy-duty backend system to allow merchants, providers, and stores to craft specific offers, track analytics and see how redemptions are happening. After all, if the goal is to move marketing dollars directly into the pockets of consumers, then it's vital to know everything is working.