STRATEGY + IDEATION
Truly great solutions not only require the technical chops, but also the ability to fully comprehend the mind of the user. We've got you covered.
Strategy + Ideation
Truly great solutions not only require the technical chops, but also the ability to fully comprehend the mind of the user. We got you covered.
WHAT WE DO
More that just imaginative, we make every project functional and meaningful to every user
People are strange animals and often don't know how to articulate their motivations. Think of us as digital anthropologists. We question the status quo and focus on understanding the "why." Through research, observation and a whole lot of empathy, EX Squared can identify the key drivers.
Technology moves fast. Audience expectations change even faster. If you are not planning for the future state of your digital experiences, you will be left behind. Our team of innovators, technologists, and designers have their finger on the pulse of the latest trends. We can guide you on the best course of action, future-proof your roadmap to align to trends, or somewhere in between.
Our clients are constantly looking for ways to deliver the best digital experiences possible. Design and Ideation sprints are quick, low-cost ways to think through new design ideas, produce POC's and test with users to get feedback before a line of code is written.
Products can’t be everything to everyone. Your team has to agree on what you’re doing + how you’re getting it done.
EX Squared makes sure the best idea – not the loudest voice – drives the solution. We participate, serving the vital roles of user advocate, design expert + facilitator.
“We want you to reimagine our digital presence." It's how many client engagements begin.
We dive into the business objectives. Profile targets. Look for new vantage points. We apply consumer-thinking, extensive market research, survey validation, and ask questions:
What are the trends and drivers in the industry?
What are the business goals?
How does the audience use solutions today? How will these change?
Who made liquid soap and why?
In the end, it's all about deep collaboration to get the results you want... and all the high-fives you can handle from adoring office fans.
We are tenacious innovation facilitators and fierce idea generators. We find solutions for those hard to solve problems that deliver value for all stakeholders.
We know how to build If we build it, they will come.
Tap into the experience and insight that has created hundreds of products. Make our team part of your team.